Australia is the smallest continent yet one of the largest countries in the world. The land down under has established its reputation as an underpopulated wealthy district. Yet, after the COVID-19 pandemic, Australia’s digital marketing had experienced a sudden boom.
Like other parts of the world, Aussie consumers shifted from physical stores into online shopping. People enjoyed the convenience and safety of digital shops. However, a digital marketing agency says it is more of a COVID-19 hangover. With automated and programmatic marketing, there is a lot that a digital marketing agency in Australia can do.
What is Digital Marketing?
Also called online marketing, digital marketing focuses on ads and campaigns via computers, mobile phones, tablets, and other devices. Unlike traditional advertising, digital marketers promote a brand among users on the Internet.
Digital marketing can take many forms. These may include Google ads, online videos, search engine marketing, and social media posts. However, digital marketers upload these forms on the Internet instead of billboards and televisions, unlike traditional marketing materials.
What is a Digital Marketing Agency?
There are two ways for a business to handle digital marketing. First, they can hire an in-house team of marketing experts to do the work. Second, they can outsource a digital marketing agency to achieve their marketing goals.
A digital marketing agency is a team of experts that offers digital solutions and modern techniques to promote your products and services online. They can tailor these services and solutions according to their client’s needs. As 81% of consumers conduct online research before making a purchase, a digital marketing agency can develop a robust online presence for your brand or business.
What Can a Digital Marketing Agency Do?
Digital marketing covers a wide range of channels and multifaceted strategies. To build connections and reach out to target customers, a digital marketing agency like Scorpion can help. Below are the primary tactics they commonly employ to boost brand loyalty and revenue.
Content Marketing
From email content to newsletters and social media stories, a digital marketing agency can craft engaging pieces of content and posts. Every brand or business needs to nurture its followers with valuable information continuously. It attracts prospects and promotes customer loyalty. A digital marketing agency can do content marketing to guide the buyer’s journey within the sales funnel.
Online Advertising
Paid advertising is a great option to generate website traffic. However, it involves spending money every time you get your ads clicked. Digital marketing agencies are PPC experts. They quickly bring leads by bidding on ads and keyword placement.
Search Engine Optimisation (SEO)
SEO helps your target audiences find your brand and drive traffic to your website. A digital marketing agency houses SEO experts to perform backlink audits, what is geofencing keyword research, link building, metadata assessment, and website optimization. They are also constantly updated with Google’s ever-changing algorithms to keep your ads and campaigns at pace.
Social Media Marketing
There are around 3.9 billion social media users globally. That is more than half of the world’s population. A digital marketing agency can build social media pages for a brand. They can manage these pages by producing engaging social media content and setting up advertisements. As such, they can boost a brand’s social media presence.
What can a digital marketing agency do? There’s a lot. But it all boils down to connecting your brand or business to the online world. Remember, a brand ceases to exist without a steady flow of customers.
