Who doesn’t love a good game? We know we do. But the journey of game from origin to fame is not quite that easy. Mobile game developers spend years in hopes of creating the perfect masterpiece but a great hurdle in their way is promoting it the right way to the target audience.
If you are a mobile game developer looking to take lift your mobile game off the ground in 2022, then we are here to help you out. We have narrowed down some of the most important marketing tactics that you need to embrace for an effective marketing campaign.
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Target Audience
Your game will not be successful if you do not know who actually wants to play. While some games are meant for children, some for teenagers or adults, and some are fit for everyone in the family.
For this, you will have to dig a little deep into the web and figure out your specific target audience. Only after doing so, will you be able to come with the right game concept and tailored marketing strategy for the game. Moreover, you wouldn’t want to waste your resources on your project without a destination in mind now, would you?
Prelaunch Activities
If you are already done with the development of your game, then it is high time that you dive into prelaunch activities for your game. This can be accomplished with a combination of several activities.
In the prelaunch phase, you need to work on setting up the release date, marketing platforms, set up promotional events, and more. And trust us, all of this takes up a lot of your time. It’s not like all of this will be achieved within a day. So, before you move forward with the launch, spend detailed time on research tasks to come up with all the answers to your queries.
Social Media
Social media has proven to be the hippest and happening platform on the entire web. Every single activity on the planet is being discussed on these platforms literally 24 hours a day, every day of the year.
Thus, the most promising platform for promoting your mobile game is social media. Fire up your marketing campaigns by heading on to popular social media platforms, primarily Facebook, Instagram, and Twitter. However, not every social media platform may be suited for you. You may need to conduct surveys and find out for yourself where you get the most hype from.
Ad Campaigns
Sometimes, the most effective method of marketing your product is loosening your pocket and running ad campaigns. There are various ways you can run ad campaigns. You could go for PPC, affiliate marketing, run paid ads on social media, or feature your ad on the top of Google search results.
Teaser Trailers
Nothing does the trick better than an excitement-filled teaser trailer for a long-awaited game. That is why another “tried and tested” method of promoting your mobile game is putting out an awesome teaser trailer. A teaser trailer aims to spark excitement and curiosity in the audience’s mind. With just the right combo of game highlights and secrecy, your teaser trailer may be able to skyrocket your marketing campaign.
Beta Testing
After you have done everything in your power to spread the good word about your game, it is now time to find out if your game is actually worth it. This is where Beta Testing comes into the mix.
Beta Testing is a way of letting a limited number of users take your game out for a test run. They play your game, finding out all, if any, flaws in the game. Their feedback will help you work on the flaws, thus leading to a successful game in the long run.
All in All
There really is no one fixed method of mobile game marketing that guarantees success. You have to go through a tiring process of trial and error before you come across the strategy that works for you. That being said, there’s no harm in giving these tactics a try.
