Marketing Metrics: How to Check Website Traffic and Maximize Sales

About 55% of local websites get less than 500 visitors a month. No wonder why so many people want to get more website traffic!

There are many reasons why you don’t get traffic. You might not be listed in search engines, have site issues, or target the wrong keywords.

Do you want to get valuable insights about your visitors? You need to check website traffic. There’s much more to it than seeing how many visitors you get.

Keep reading to discover several ways to gauge website traffic and how to turn that information into action.

1. Use a Traffic Estimator

A traffic estimator lets you check the website traffic of your visitors. You can learn about their visitors, how many they have, and the keywords that drive website traffic.

Those insights help you turn that information into a website that beats your competitors. You can target the same keywords and refine your content.

2. Google Analytics

Google Analytics is the easiest tool to use to check website traffic. It’s also free. You can learn where your traffic comes from, the pages they visit, and how long they stay on your site.

Google Analytics 4 gives you more data. You can track the customer journey, set up goals, and track user engagement.

3. Search Console

Search Console is another free tool from Google. This focuses on the search traffic to your website.

The most useful aspect of Search Console is that you can see how your site ranks for certain keywords. This also lets you check the website for performance issues that impact search results.

4. Lead Tracking

Sales teams spend too much time contacting cold leads that go nowhere. Lead tracking tools capture IP addresses and connect them with companies. You know if the person buying the

A tracking tool like uses device-level tracking. The same person that visits your site at work might check out your business on their phone while working at home.

Device-level tracking captures this information so your sales team can contact the customer at the right time in the buying cycle.

5. Behavior Tracking

Behavior tracking tools let you see beyond website traffic numbers. You get to see exactly how people use your site.

This gives you data that you can use to improve the design of your site and improve your content. A person could reach a blog post and only read the first few paragraphs.

You can make the introduction of the post more engaging. Adjust the design of the post to make it easy to read on small devices.

Tools to Check Website Traffic

There’s so much more to website traffic than how many people visit your site each month. You can use tools to check website traffic and see how people use your site.

You gain powerful insights that help you improve your site. Those improvements create a better user experience, which leads to more traffic, leads, and sales.

If you enjoyed learning about website traffic tools, you’ll enjoy the digital marketing tips on this site. Head over to the home page and check them out today!

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