When we think of a search engine, then Bing might not be the first choice. For us, Google continues to be on the top. Meantime, Bing has been like an online meme. Online marketing specialists who contribute their time executing SEO campaigns, consider Google as the central point. Google is the avant-garde of domain authority.
Bing cannot be ranked as the second search engine. Bing serves like other search engines. Make sure it is legit as Bing won’t list out the same search history as Google or any other browser.
What is the importance of Bing?
Though it isn’t your first choice it comes with advantages that are pretty good for a marketing strategy.
You experience a lesser bounce in Bing
While using the Bing search engine, analysts have experienced that it offers a quieter and lower bounce rate than that of Google search engine results. Bing focuses on active audience commitment, and when there isn’t that much audience then it can lead to penalties. Also, Bing’s search results are more well-defined than other search engines due to Bing’s forceful Webmaster. Mostly, Bing searches are easier and quicker.
Look for specific fields that are available on Bing
Take a look at the accuracy of Bing searches and you’ll get to know that people drift towards things in their appropriate search results. The automated searches of Bing are around 14 million that is way more than Google’s returns. More than 33 million education-related searches are reported in Bing, and around 35 million searches are performed in investment and trading. Check out the best SEO company in Bangalore in the given link: Best SEO company in Bangalore.
- Bing is the best for navigation
Isn’t it a bit confusing? Well, note that numbers never lie. Based on the searched keywords on Bing, people need the search engine to access their favorite apps like Facebook, YouTube, Gmail, and Google search engine. Mostly Bing is used by users as a search navigator.
- Unique access to Bing’s SEO
For those who’re willing to use Bing for SEO, you need to start over. According to the rules, Bing SEO is different from Google. Bing is prevailing in the US as it is cheaper to promote there. Most of the Bing users essentially employ Microsoft Edge or Internet Explorer. This states that they are less technically regulated than Google users. All you need to do is provision the crowd with a different yet simpler strategy.
- The market needs to be less competing
When you add Bing to your SEO strategies, then you need to keep a check on your competitors. With less conflict, your site tends to rank high. There’s a possibility of getting an ample amount of users on the search engine.
You get better transparency on Bing
Not like Google that has a shrouded privacy approach. But this approach works well for SEO ranking. So, far Bing is considered it doesn’t feel shy in advising audiences how to get a higher rank on their search engine.
Boost Organic Traffic with these Bing SEO Optimization Tips
After referring to the uses of Bing let’s move on to how it can boost traffic with SEO optimization tips. Since Bing is distinct from Google, so you can’t refer to the search engine marketing resources. Have a look at the Bing SEO optimizations tips.
1. Proper indexing
Open Bing and type yoursite.com. Here, you can determine the number of pages that are indexed by Bing. If you know how to do indexing on Google, then it won’t be difficult with Bing. In case your pages are not indexed, use Bing Webmaster Tool.
2. Use your hands and a map
Confused what’s the role of hands and map? Well, this is one of the most underrated SEO optimization tips with Bing. Users tend to present a sitemap to Bing. They want this sitemap to be neat and clean. Concerning Duane Forrester, an employee at Bing, there is only a 1% deduction for “dirt” on a search engine. This percentage is highly forceful for a sitemap. For example, we can consider 404 errors, redirects, and 500 codes. When you’re about to submit a sitemap, you need to make sure that it is as squeaky fresh as feasible.
3. Necessity of Backlinks
Bing prefers a regular backlinking process. When the backlink is from an appropriate and protected website. It aims at driving the readers towards the website. Search for websites that end with .org, .edu, or .gov. When we talk about links try to evade and elude any complementary or paid links. Make sure you don’t get hooked up with link designs or whacked by the website links. As in this matter, Bing is a bit sterner platform than Google and leads to penalties.
4. Rapid than any other speeding website
When we’re concerned about ranking then the site speed plays a vital role for Bing. If you’re willing to assure that the page loading speed of your website is minimum then it should not exceed a minute. If the pages don’t load instantly then the visitor’s exit. Here, Bing keeps a count. It further enhances the bounce rate which would lead to penalties.
5. Keep the content longer and informative
Content published on Bing holds value when its word count is at least 300 words. Keep in mind that the ideal content is the one that seems longer for Bing. Try to settle out with the correct volume of crispness. When you put up comprehensive content, try to maintain the word count of around 500 words which is great for the search engine. To know about SEO companies in Bangalore check this link: SEO company in Bangalore.
6. Try to keep it fresh
Like Google, Bing favors fresh and new content for its readers. before publishing a piece of content make sure everything you include is up-to-date and unique. Try to publish content that is engaging and attractive. Thus, it is capable of generating traffic and remains on top of the search engine results on Bing.
So, we’re done discussing the Bing SEO optimization techniques. Now, it’s your turn to use these techniques for your website to generate the right amount of traffic at the right time.